Nowadays, there are many different ways you can brand your business. One option that has long been popular is vehicle graphics. This is a great way of reaching a large target audience, especially if your van or car is going to be on the move all day. It's almost as important as ensuring you have commercial van insurance. However, for you to brand your vehicle successfully, there are a few pieces of advice you need to follow. Let’s take a look…
Define a goal – There is only one place to begin, and this is with defining a goal. You would be surprised by how many people dive right into the design process without giving this a second’s thought. What are you trying to achieve from branding your company vehicle? Do you want to drive traffic to your website? Maybe you are trying to gain more customers? Whatever applies, you need to keep this in mind and make sure that this is the sole focus of your branding. Remember, you don’t have a lot of space or a lot of time to make an impact, so you need to have one clear goal.
AIDA – AIDA represents the four key things that your branding needs to achieve. It needs to capture the Attention of anyone that sees it, it needs to gain their Interest, it needs to create a Desire to get in touch with the company, and it needs to drive Action, which means you need to make it easy for people to get in touch.
Choose a branding option that is right for your business and vehicle – Don’t merely go for the cheapest branding option available. There are many options to choose from. This includes laser ablation, which you can find out more about at laserlight.com. Other options include custom vehicle wraps and vinyl graphics. Think about the brand image you are trying to give off, as well as your budget when determining the right solution for you.
Think of the ideal customer – Not only do you need to have one clear goal when you are branding your business, but you need to have a clear audience in mind too. Discover how to identify your ideal customer here: thriveagency.com. Think about your ideal customer before you start the design and creation process. Vehicle branding is only going to be effective if you are appealing to your customer demographic.
Make it legible – Last but not least, arguably the most important point of them all: make it legible and easy to read. There are so many bad examples of vehicles with text that is too small, too fancy, or colors that blend into one and other, making it impossible to read. You need to ensure your design is legible. Also, you need to avoid including too much text. Remember, most people are going to be passing the vehicle while it is in motion, meaning they only have a very small window of time to view your advert.
Hopefully, you now have a better understanding of how to use your company vehicle to brand your business successfully. Follow the tips that have been mentioned above and you cannot go wrong.
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