Episode 5 of the Coder's Block podcast out now

Working as a small business can be challenging at the best of times, but making sure that you don’t go broke within the first year and you can grow into a fully fledged business can be hard.

If you are looking to help your business thrive and reach its full potential this year, here are some of the things that you will need...

1. A website

It is crucial for you to have a dynamic website as a business. There are plenty of different ways you can make a statement with a website and you can either hire a software development team or create the site yourself using a platform such as Wordpress. Make your website stand out from the rest with stunning images, a blog with engaging content and plenty of simple information about your business and products. You want to connect with you audience and provide a place they can find all the information that they need.

2. Capture information

The important way to make sure you are targeting the right people is to find a way of capturing the details of those who visit your site. This will help you to optimise your content for your readers and also make sure that you are targeting the correct people for your niche.

3. Demonstrate how great you are

One of the great things about the modern world is that everything is so easily accessible. Because of this you have plenty of opportunities to show what you are made of and why you are better than the competition. It is important that you offer engaging and unique content to your audience so that they keep coming back for more. You could make a blog to talk about your products as well as projects and other bits, make videos demonstrating how to use your products and collect testimonials to gain trust.

4. A way to share success

Testimonial are great, but social media is even better. Are sure you use your social channels to share success stories in promotional adverts and pull people in from a range of locations. Take advantage of being social and share your business with your peers.

5. A way to draw people back to your website

There are a few ways you can pull people to your website and make sure they come back over me over. One of the ways to do this is a blog. People Love to read interesting articles, so if you make fun and engaging content you can pull people in and make them come back to you again and again. Another way is by using promotional newsletters. By sending offers out to your audience you will pull people in and you can even get a sale out of it. For example, a way that fashion companies do this is to ask your birthday when you sign up, and then a week or so before you birthday they will send out an email with an offer on their products. It is a way of making the customer feel special and encouraging them to buy.

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