Most websites will at some point in their lifetime require a makeover, either due to newer methodologies in web development or due to user changes in tastes on the site, or maybe even just because some manager wants to try out their favorite color patterns. On previous websites that I've worked on, I've gone through about 4 total site redesigns, and 1 redesign for one of my own personal sites, and they are time consuming and expensive tasks. Managers meet and discuss color palettes, designers fire up their image editing tools, front-end designers create the html/css, developers integrate that into the project, and QA reviews the process. Repeat as necessary. On average, with probable back and forth, it's a project that will span a few months. So with that investment that the company is making, why is it that most redesigns nowadays focus 33% on fonts, 33% on colors, 33% on responsiveness, and 1% for anything else that the the website might actually require. Here's a common redesign pattern that I've run into too many times.