ThatSoftware<Dude>

Musings of a .NET Developer, CTO and Tech Enthusiast

#business
the home business digital toolkit

So, this is the year you finally do it? 2018 is the year you start to create your very own business. Good for you! You were wasted in that job anyway. You were underpaid, under stimulated and under appreciated. An inventive, dynamic and resourceful person like you deserves to make their mark on the business world. But there’s no reason to start your business off on the wrong foot by miring it in expensive overhead costs for office space and new equipment. Not when you can cultivate your business from home, substituting a premises and expensive equipment for the digital tools of the 21st century entrepreneur. Moreover, you don’t even need to quit your day job. You can get your business up and running while still drawing a reliable income.

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help your salespeople to help you

Some business models rely on travelling salespeople- they're needed to get the company's name out there to customers and clients and persuade people to buy what it is you're selling. If your business is based on this method, then it's important that you're setting up your salespeople to do the best job they can. Here are three things it's worth kitting them out with.

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you need to run your company's marketing campaign online. here’s why

They say that video killed the radio star, but if that's true, then the internet has carried out genocide on all traditional media marketing methods. Yup, that's right direct mail, TV adverts, radio, and printed catalogues are not where you should be investing your marketing budget. To find out the reasons why read on.

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3 ways a bad business can be saved

It’s hard to run a successful business. And it’s very easy to hold your hands up in defeat when things start to go wrong. Perhaps your sales have started to slowly decline or perhaps they never reached a profitable level in the first place. But if you give up at the first hurdle then you’re doing the same thing that so many failed businesses before you have done.

You don’t need to invent the next iPhone in . . .

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5 ways that most businesses can get more from their online capabilities

The vast majority of modern businesses are now online, but very few utilize those facilities to their full potential. Finding ways to increase that productivity and efficiency should be considered a priority for all SMEs. After all, it could generally make the difference between success and failure.

Here are five simple steps that’ll help you master the challenge.

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time on site is not a measure of success

But it is the most obvious one to measure. If you ever read about how fantastically well a new startup or company is doing, then you are going to run into that dreaded metric of "time on site". Essentially it is the average amount of time that people are spending browsing your website or app. And the more of it the site gets, the better your website looks, supposedly. And even more recently, the total combined time on site for online services has hit the scene, giving out ludicrous numbers that make you question if we haven't all lost our minds.

how to create a website with your customers in mind

Building a website for your business is an important step towards building a brand on the internet. You need to create a domain that attracts visitors, encourages engagement, and looks good. However, websites need to be designed with the customer in mind, to make sure they are user-friendly, easy to interact with, and informative. This is the first hurdle that most business owners fail at. They believe that any website and domain address will do. In reality, you have to think with the customer’s head, and find out what they are really looking for, before you engage a web design company to put your brand online. Read our tips on creating customer-friendly business websites below.

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prioritizing the consumer throughout your business startup process

Deciding to start up your own business is a bold move. Most people stick to the nine to five of employed work, building someone else’s dream for the sake of ease. Sure, following your own dreams is a little more difficult. There will be tougher challenges ahead. There won’t be anyone there with the sole role of telling you what to do. You’r . . .

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startup mistakes to watch out for

If you're looking to start, or are currently in, a startup, then mistakes are part of the game. In fact, they're the biggest part of the game as you can't progress forward until you resolve the issues that you are trying to tackle. But you can perhaps mitigate some of the damage and perhaps get to your next goal faster if you tread carefully.

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can tech make your business more efficient?

There is one thing that is often held up as more important than just about anything else when it comes to creating a truly successful business: efficiency. The truth is that the modern world moves at such a significant pace that simply can't afford to fall behind the competition. The moment that happens you're going to end up getting left in the dust by companies that can work more productively and efficiently. However, it can be tricky to figure out how to make your business more efficient. One thing that you should make an effort to embrace in order to help this happen is technology. Here are a few simple ways that technology can help increase the efficiency and productivity of your business.

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