Since Google became a verb, it has been no secret that they rely heavily on capturing user data, both to serve you better content and to serve their clients better. The clients that purchase ad space, and thus want their ads to go to the appropriate people online. So in order to do this, they have to capture non-personal (sometimes personal) behavioral data and geological data. And most of the time, the people are okay with it, because we get to use cool things like global Maps, real time navigation and a database of content so large that it would take lifetimes to sort out.
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