Google just released a brand new algorithm update that should hopefully give a tiny bit more credibility to websites that follow proper mobile standards. I assumed that they've always done that, but this time it's more official. Making your websites readable on desktops, phones and tablets will help keep your visitors on your website, and not stumble around looking for the "Desktop View" button that are still very popular. Your bounce rate goes down and your time on site goes up and you'll appear more frequently in mobile searches, so it's a win all around.
The . . .