// Media Kit 2026

Reach software developers through trusted technical content.

ThatSoftwareDude has been a trusted resource for working developers since 2014. Just practical content that developers actively seek out, read start to finish, and come back for.

Express Interest →
// Monthly Pageviews — trailing 12 months
Organic traffic via search, Reddit & Hacker News
* Figures are estimates based on Fathom Analytics data and may vary. Trailing 12 months ending the previous calendar month.
15k
Monthly pageviews
Consistent organic traffic from search, Reddit, and Hacker News
12+
Years publishing
One of the longest-running independent dev blogs on the web
800+
Published articles
Deep back catalog driving steady long-tail search traffic daily
1k
Newsletter subscribers
Opted-in developers receiving new content directly to their inbox

About the Author

// Who's behind the site
Walt G.
20+
Years coding
800+
Articles written
2014
Site founded
Walter G.
// Founder · Engineer · Writer

I've been writing code since 2002, building companies since 2017, and writing about both ever since. ThatSoftwareDude.com is where the technical side lives — JavaScript, CSS, React, C#, and the craft of building software. Over 800 articles and 12 years in, it's a resource developers actively seek out, read start to finish, and come back for.

Based inLos Angeles, CA
Current roleCTO · LeadrPro
Primary stackReact, C#, Node.js

Who's Reading

// Audience
Working Developers
Mid-to-senior engineers making daily decisions about tools, frameworks, and services at companies of all sizes.
Founders & Builders
Solo founders and indie hackers who wear all the hats and are actively looking for tools to ship faster.
Career Changers
Bootcamp grads and self-taught developers leveling up. High intent, actively investing in learning resources.
Tech Decision Makers
Leads and architects evaluating tooling. "Should we use X?" comparison articles consistently pull this audience.
// Content topics
JavaScript React C# / .NET CSS Node.js Databases Dev Tools Career AI / LLMs Web Performance Security Startups Productivity Game Dev HTML TypeScript

Ad Placements

// Available inventory
Your Brand Short tagline for your product here CTA →
Leaderboard
728 × 90 · Sitewide
Sits directly below the navigation bar on every page — the single first thing a visitor sees before any content loads. Maximum visibility across the entire site.
Placement Below nav, every page
Format Logo · Tagline · CTA
Exclusivity One advertiser at a time
Minimum run 30 days
I'm Interested →
Brand Your tagline for dev readers Try it →
Sidebar
300 × 280 · Article pages
Sticky sidebar unit visible for the entire duration of an article read. With an average of 5 minutes on page, your ad stays in view longer than almost any other format.
Placement Sticky sidebar, articles
Format Logo · Tagline · CTA
Exclusivity One advertiser at a time
Minimum run 30 days
I'm Interested →
Brand Tagline for engaged mid-article readers Learn →
In-Content
Full width · Mid & late article
Placed natively within the article body at natural reading breakpoints. These readers are invested in the content — contextual, engaged, and receptive.
Placement Within article body
Format Logo · Tagline · CTA
Exclusivity One advertiser at a time
Minimum run 30 days
I'm Interested →
// Best fit for
Developer tools & utilities
SaaS products
APIs & infrastructure
Learning platforms & courses
AI & dev productivity tools
Hosting, cloud & database products
// Popular package
Leaderboard + In-Content · 30 days · Exclusive

The most common buying path: sitewide leaderboard below the nav paired with mid-article in-content placements — both slots exclusive to one advertiser for the full 30-day run. Maximum reach, no shared impressions.

Sitewide leaderboard + In-content (mid & late article) · 30-day exclusive
Get a quote for this package →

Why Here

// The case for advertising
01
A niche audience that's hard to reach
Developers tune out banner ads, use ad blockers, and ignore anything that feels like noise. Content-native placements on a site they already trust cut through that. This audience reads because they want to — not because an algorithm pushed it to them.
02
12 years of earned trust
ThatSoftwareDude has been publishing consistently since 2014. That longevity means a loyal returning audience and deep search authority. When something appears here, readers don't see it as an intrusion — they see it as a recommendation from a source they respect.
03
Exclusivity over rotation
Each placement runs one advertiser at a time for the full booking period. No rotation, no sharing, no competing for impressions. You own the slot. That means full share of voice and a consistent presence for the duration of your campaign.
04
You're talking directly to the owner
No agency, no account manager, no ticketing system. You deal directly with the person who runs the site. That means faster responses, more flexibility, and a genuine interest in making your campaign work — not just processing your invoice.

Guidelines

// What we accept
01
Developer-relevant only
Tools, services, courses, or products genuinely useful to software developers. No crypto, gambling, finance, or unrelated verticals. If your audience isn't developers, this isn't the right fit.
02
Honest copy
No misleading claims, fake urgency, or dark patterns. This audience is smart and skeptical — straightforward messaging outperforms hype every time.
03
Clearly labeled
Every ad unit carries a visible // ad disclosure label. FTC compliance is non-negotiable and transparency builds trust with the audience.
04
Review within 48hrs
All ad copy is reviewed before going live. The right to request edits or decline any placement that doesn't align with the site's editorial standards is reserved.
05
One advertiser per slot
Full exclusivity per placement for the duration of the booking. No rotation. Your brand is the only thing in that slot for the entire run.
06
Affiliate & referral welcome
Flat-rate, affiliate, referral, or hybrid arrangements are all on the table. If you have a program, mention it in your inquiry and we'll find a structure that works.

FAQ

// Common questions
Rates are shared after an initial inquiry so they can be tailored to your campaign scope, placement selection, and run length. Fill out the interest form and you'll receive a custom quote within 48 hours.
Yes — if you have an affiliate or referral program, that model works alongside or instead of a flat rate. Mention it in your inquiry and we can discuss what makes sense for your program.
Just your brand name, a short tagline (under 15 words), a CTA label, and a destination URL. The ad unit is designed in-house to fit natively with the site's aesthetic — no banner files needed.
You'll receive a monthly report covering pageviews, estimated impressions, and click data where available. The site uses Fathom Analytics — privacy-first, no personal data collected or shared.
Yes — booking all three placements simultaneously is the most effective option and is available at a bundled rate. Mention your interest in the form and it'll be covered in the custom quote.
Yes. If your preferred slot is currently booked, you'll be notified of the next available date and given first right of refusal. Slots are reserved on a first-paid basis.
// Express Interest

Let's talk
about it.

Fill out the form and you'll hear back within 48 hours with availability, a custom quote, and everything you need to move forward.

// Note on pricing
Rates aren't listed publicly — they're sent directly after an inquiry so they can be tailored to your campaign. There's no hard sell here. If it's not the right fit, you'll hear that honestly.
Direct line to the owner. No agency, no middleman.
Response within 48hrs. Usually much faster.
Flexible arrangements. Flat rate, affiliate, or hybrid.
No obligation. Inquiry doesn't commit you to anything.
* Your information is used only to respond to this inquiry. No marketing emails, no third-party sharing, ever.