If you’ve been following this blog for a while, you should have hopefully picked up plenty of nuggets of wisdom regarding all things tech and IT. These can help you in your spare time if you are interested in those kinds of things as a hobby. But have you ever thought about using them in your professional and working life as well?
These days, the working world now requires us all to have some basic tech skills and knowledge. This is even the case if you don’t work in the IT industry. But these days, many entrepreneurs are finding tech and IT skills are invaluable when it comes to setting up a new company.
Here are the tech skills that will help when it comes to starting a new business.
Is there anything that coding can’t do? It is a hugely useful skill as it can be applied in so many different situations, but most new business owners find that being able to code can give them a head start when designing their new company website. They will be able to design it exactly how they want, which will save them the expense of hiring a web designer to take care of it.
One of the main points of your website is to convert web users into customers. This is known as conversion rate optimization, or CRO. You need to know how to do this well to make sure that your website is converting as many customers as possible. There are a few things you need to do, such as add a call to action on each page and ensure that all of the content appeals to your target audience.
You will also need to make sure that your company’s site is optimized for SEO as well. This stands for search engine optimization and is required so that your site ranks highly in Google search results. This can be quite time-consuming as it requires regular work, so you might want to click here to find out about an IT consulting firm that could take over all of this for you. If you do hand over your site’s SEO to the experts, then you can be sure it will be ranking highly before too long.
Don’t forget about focusing on the user experience of your website as well. This is usually shortened to UX. If the website isn’t easy to use or difficult to navigate, then it won’t be serving your business well at all. You will find that users quickly navigate away from it, which can then cause problems for your SEO.
These days, entrepreneurs need to be very skilled at social media too. Growing a following can really help convert leads. So, make sure that you add social media skills to the list of tech skills you need to learn!
These are just a handful of tech and IT skills that new entrepreneurs will need to harness. Depending on your chosen industry, there might be even more.
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Walter Guevara is a Computer Scientist, software engineer, startup founder and currently mentors for a coding bootcamp. He has been creating software for the past 15 years.