Google has announced that it will soon start using Core Web Vitals as search engine ranking signals. However, this does not mean that content will no longer count in ranking. Content is still king and will continue to play a vital role in ranking web pages. But marketers must start incorporating Core Web Vitals as signals to boost ranking. So, what are Core Web Vitals?
Core Web Vitals are performance metrics that highlight features of a webpage development that enhance user experience. The metrics include page loading times, visual stability, responsiveness, and page interactivity. These metrics will be used alongside other SEO services to enhance ranking.
Core Web Vitals are essential since they score how fast content loads and how quickly web pages respond to user input. They score how unstable any content is as it loads and how fast any given browser loads a given page. Read on to see why Core web vitals will be an important SEO ranking factor.
1. They enhance user experience
A measure of how quickly a page loads and becomes visible to the user is a key factor. It determines how fast the user accesses and benefits from the content. Google considers this an important aspect that is likely to enhance user experience. So, pages with large images or videos that take ages to load are likely to receive a terrible ranking.
Also, once Core Web Vitals are launched, websites with huge render-blocking CSS and JS may also be penalized.
2. Will enable site owners to know items that need to be fixed
Google Search Console will be used to show the number of pages that each of the Core Web Vital effects. So, what does this tell us? A website owner will access each Core Web Vital report to know the aspects of their site that contribute to poor ranking. They will also know the number of pages affected by the Core Web Vital. This will play a role in helping them fix arising issues and enhance their site ranking.
3. Help you understand the visitor's pain point
Each visitor to your site may have unique pain points that you may not be aware of. But you need to know these pain points and take appropriate actions to help improve engagement with your visitors. So, Core Web Vitals will help you prioritize things that you would need to fix to help sustain visibility. It explains why pages cluttered with popups or those that are unstable are rarely revisited. Users who are satisfied with a page will visit it again and recommend it to their friends.
4. It is part of SEO
Core Web Vital is likely to help improve your site ranking. It will also provide your audience with superior engagement and lead to higher conversion rates. It will also confer plenty of other benefits to your site. So, it is an important part of SEO that you cannot afford to ignore.
Of course, we are not insinuating that Core Web Vitals will replace quality content for sites seeking higher ranking on search engines. Google will still rely on the information the site provides for ranking. So even if the experience is subpar, you will need informative content to gain Google's favors.
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