Every business wants to rank high on the charts. But how can a business rank without breaking the bank, in an environment where nearly every online marketing tool tags at an expensive price? Furthermore, with a variety of standalone SEO tools, working with low budgets, most times prove even more difficult in acquiring effective SEO contrivances.
Depending on your SEO needs, some pointers to seamlessly deploying the services of an SEO provider at relatively low costs include:
1. Only outsource roles that cannot be met by your in-house SEO team
One of the greatest ways to avoid budgeting for a service that your business cannot currently afford is only outsourcing SEO tasks that cannot be managed by your in-house SEO teams. The types of SEO can be categorized into technical SEO, on-page SEO, local SEO, content optimization, content development, and building authority and trust.
If for instance, your in-house expertise can handle technical SEO, content development and content optimization using readily available tools; there is no need for subscribing for full-packaged SEO tools covering similar tasks. Instead, only focus on tools for managing the three unattended standalone packages covering building authority and trust, local SEO, and on-page SEO.
2. Leverage free but reputable SEO tools
There’s are of free but reputable SEO implements that can always save one from a hefty budget. Whereas some such as proranktracker.com are available for free over a limited period of time, others such as Google Analytics have some of their features offered for free over an unlimited period of time.
Nevertheless, it is important to note that most free versions of SEO tools usually provide more than enough insights to small and medium-sized enterprises. Large companies with the need for high capacity reporting tools, on the other hand, cannot maximumly benefit from free SEO tools.
3. Negotiate for competency-based pricing
Before finding the right team for the job, you need to clearly define your SEO goals and the workable time frames within which they are to be accomplished. With clearly defined objectives, you can negotiate for a competency-based payment schedule, whereby you make partial payments based on the results accrued overtime.
Since SEO requires a lot of patience to achieve the right results, a company willing to offer cheap SEO can also readily accept to be remunerated as the client progressively receives positive results. A performance-based payment scheme enables a business to utilize the minimum.
4. Know your business SEO needs and focus on them
Different SEO tools are customized to meet particular SEO needs with the end goal of improving a website’s position on different search engines. This means that at times, businesses might invest in tools that they do not necessarily need to achieve the targeted objectives. Therefore, to curtail the possibilities of spending on unnecessary SEO tools, an enterprise should clearly define its SEO needs before venturing into any contracts with SEO providers. Consequently, only SEO implements geared towards driving the success of the business will be sought.
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Walter G. is a software engineer, startup co-founder, former CTO of several tech companies and currently teaches programming for a coding bootcamp. He has been blogging for the past 5 years and is an avid BMX rider, bio-hacker
and performance enthusiast.