If you’re starting out in business, there are a lot of things to consider, including setting up your website. A website is the shop window to the world, and getting it right could mean the difference between gaining sales or disappearing into the abyss. As a new company, you may not have the funds available to have a development team design and build your site, but there are other alternatives to make your company stand out in the crowd.

A particular favorite among small business owners is Wordpress. This platform has been used for many years as a gateway into website development and remains a firm favorite for simple setup and affordability. So if you’re considering a space to set up your website, check out these top reasons to consider a Wordpress website.

It’s easy to use

Simply put, you don’t have to be a coder or Internet whizz to work Wordpress. The initial installation and setting up the site may take a little time, but updating and changing it is a simple job.

Search engine friendly

One of the things you need to be on the Internet - is seen by the right people. By using Wordpress, even if you don’t understand a lot about SEO, it is designed to be easily searched by search engines. Its programming makes it easy to crawl, and it’s also simple to carry out SEO practices on the content and pages you upload to maximize your presence.

Unique design

The beauty of Wordpress is that you can use uploaded templates or design your own aesthetics to fit your brand. For beginners, there are hundreds of templates available to download and use, and most are simple to set up. You can also upgrade many of them for under $100 to get more functionality and improve the look. To learn more about what you can do with the platform; check out Dreampress.co.

Great for all businesses

Whether you’re looking for a portfolio website or are designing an e-commerce store, Wordpress is ideal for all business types. There are a number of plugins available for everything you could think of including shop checkouts, advertisements, affiliate integration, and galleries plus many more. It’s not just small businesses that use Wordpress either, as big names and media outlets find its ease of use and adaptability perfect for their organizations.

Makes collaboration easy

Most often a website is run by several people, including the designer, content creators, and admin teams, so having access is essential. However, some individuals may require a different level of authorization and some total administration credentials. Wordpress is an ideal set up for your team, as you can set up separate logins, so everyone has unique access to the system. You can also set different authorization access, so people only have what they need without affecting anything else on the website.

These are just some of the top things that make Wordpress the go-to for small businesses. Why not take a look and see if it could work for you.

Walter G. is a software engineer, startup co-founder, former CTO of several tech companies and currently teaches programming for a coding bootcamp. He has been blogging for the past 5 years and is an avid BMX rider, bio-hacker and performance enthusiast.
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